展会概况Exhibition Background
玩具不仅仅是孩子们欢笑的源泉，更是连接世界的桥梁。中国作为全球最大的玩具生产和出口国，长期处于全球玩具市场的领先地位，并形成了完善的玩具产业链。据数据显示；2024年1月至4月我国玩具累计出口额高达687.2亿元，同比增长59%。作为出口导向的“制造业大市”-宁波，2024年上半年外贸进出口总值6811.4亿元，比去年同期增长9.5%。其中，出口4453.1亿元，增长9.9%。伴随宁波口岸的出口规模增加，宁波本地的众多玩具外贸企业也纷纷加大自主品牌建设力度，在玩具设计环节创新融入文化底蕴、增加科技含量，不断提升产品附加值，提升“宁波制造”产品在国际市场的知名度。宁波国际玩具与婴童用品博览会（简称：宁波玩具展）作为中国地区内颇为专业的玩具领域外贸出口采购交易会，重点锁定新品发布、贸易成交与品牌出海，全力打造玩具领域的市场开拓、品牌推广、商贸洽谈、国际交流的最佳商贸平台。展会期间还将举办中国玩具外贸出海发展论坛、跨境电商选品会与海外买家对接会等多场论坛活动，以助推参展企业的贸易成交与外贸出口。本届宁波玩具展将充分利用宁波中国制造业的巅峰之地资源优势，以外贸出口基地为窗口，辐射海内外，吸引全球专业买家齐聚甬城。
Toys are not only a source of joy for children, but also serve as a bridge connecting the world. As the world's largest toy producer and exporter, China has maintained a leading position in the global toy market, establishing a comprehensive toy industry chain. According to data, from January to April 2024, the cumulative export value of the China's toy was 68.72 billion yuan, a year-on-year increase of 59%. As an export-oriented manufacturing powerhouse, the total import and export value of Ningbo's foreign trade in the first half of 2024 reached 681.14 billion yuan, with an increase of 9.5% compared to the same period last year. Meanwhile, export value amounted to 445.31 billion yuan, growing by 9.9%. With the increase in export scale at Ningbo Port, numerous local toy trading companies in Ningbo are also intensifying their efforts in building independent brands, integrating cultural heritage into the process of toy design, increasing technological content, and continuously improving product added value, which contributes to the popularity of "Made in Ningbo" products in the international market. As a highly specialized foreign trade procurement fair in theChina’s toy industry, the Ningbo International Toys and Baby & Kids Products Expo (hereinafter referred to as the NIBOTOYSEXPO) focuses on new product launches, trade transactions, and brand expansion into international markets, aiming to provide a premier platform for market development, brand promotion, trade negotiations, and international exchange in the toy industry. During the exhibition, there are a series of events such as the Forum on the Development of China’s Toy Exports and International Expansion, Cross-border E-commerce Product Selection Conference, and Overseas Buyers Matchmaking Meetings to be held. It is benifit for exhibitors to seek trade and export opportunities. based on Ningbo's resource advantages as a highland of China's manufacturing industry, NIBOTOYSEXPO strive to take advantage of foreign trade export base as a gateway to reach global markets, attracting professional buyers from around the world to gather in Ningbo.
新的机遇New opportunities
为更好的助推我国玩具外贸出海与行业交流，大道红杉携手各产区行业组织与相关媒体定于2025年06月05-07日在浙江-宁波国际会议展览中心召开“2025宁波国际玩具与婴童用品博览会”。展会以“宁波玩具展聚势出海、链接全球”为宗旨，全面依托宁波“制造业大市”与独特外贸出口优势，汇聚更多的玩具、童车与婴童用品产区行业机构、生产企业、外贸公司、跨境平台，以及海外相关机构前来参展参会。届时，大家欢聚一堂共谋玩具出口良策，破解产业发展难题，以促进中国玩具产品外贸出海与产业高质量发展。
To better promote the export of Chinese toys and deepen exchanges and cooperation, Ningbo International Toys and Baby & Kids Products Expo 2025, hosted by Shanghai Top Sequoia Exhibition Co., Ltd. together with industry organizations and related media, will be held on June 05-07, 2025 at the Ningbo International Convention and Exhibition Center. Taking “Focuses on entering the international market and connecting the world” as its theme, relying on the advantages of Ningbo's "manufacturing city" and unique foreign trade, the exhibition will attract more industry organizations, manufacturing companies, foreign trade companies, cross-border platforms, and overseas related institutions in the filed of toy, stroller and baby products to participate in the exhibition. Gathering in Ningbo, professionals will jointly seek good strategies for toy exports and solve problems in the development, so as to boost the foreign trade of Chinese toy products and push forward the high-quality development of the industry.
展出大类Major Exhibits
各类玩具、童车、手推车、婴童用品及品牌授权等。
The exhibits cover a wide range fileds, including toys, strollers, trolleys, baby&kids products and brand licensing, etc.
目标观众Target Audience
展会的客户邀请工作中是在历届展会的基础上进行招商，将印制数十万份入场券，通过全国各地的小商品城、专业街及生产基地进行派发。以及在华交会、广交会博览会、东盟博览会及各类玩具领域的派发给展商和专业买家。目前，此次展会还专门成立客户邀请小组，除了针对线下商品城、专业市场邀请，还通过专业渠道邀请淘宝、拼多多、京东等知名电商头部卖家。另外通过亚马逊、全球速卖通、敦煌网、雨果网、洋葱网等跨境平台在展会现场进行玩具选品与合作交流。
The invitation of exhibitors for the exhibition is based on the data of previous exhibitions. 100,000 tickets will be printed and distributed not only in small commodity cities, professional streets and production bases across the country, but also to exhibitors and professional buyers at professional exhibitions such as the East China Fair, Canton Fair, China-ASEAN Expo. At present, the organizing committee plans to set up a special customer invitation group, which will not only invite sellers from offline commodity cities and professional markets, but also famous e-commerce top sellers from Taobao, Pinduoduo, and JD.com. based on cross-border platforms such as Amazon, AliExpress, DHgate.com, Yuguo, onion Global, shopee, eBay, etc., toy selection conferences will be held at the exhibition site to deepen cooperation and exchange.
联系方式Contact us
电话：021-64396190
E-mail:info@goldenexpo.com.cn